WhatsApp Business: these are the benefits it offers compared to the original version

Have you heard about the app WhatsApp Business? In this note we will tell you what it is and what are the benefits it provides to companies compared to the normal version of the Meta app.

In these times, especially after the arrival of the covid-19 pandemic, businesses had to accelerate their foray into new technologies in order to continue offering services to their customers. And one of the tools that helped the most was precisely WhatsApp Business.

WhatsApp Business, also known as WhatsApp for Businessis the name of the instant messaging platform that is focused on the development of the requirements of small and medium establishments, intending to become a tool for customer service.

The business version of Meta’s instant messaging platform makes it possible, on the one hand, for owners and employees of small and medium businesses and customers communicate directly.

In addition, on the other hand, this version has extra functions to the original WhatsApp app, such as the possibility of further customize the account profile, where you can add a description, email, physical address and website.

In addition to this, another of the unique features of this platform is the quick answers to frequently asked questions by customers, together with personalized welcome messages and the option to automate them to notify when the service is absent.

Meanwhile, WhatsApp Business also offers access to analytics, as well as giving customers information such as:

  • Opening and closing hours
  • Website
  • business category
  • Product catalog
  • business address

As if that were not enough, WhatsApp for Business also makes it possible for small and medium businesses to reach more consumers through the option to create ads on different social networks, such as Facebook or Instagram.

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For all of the above, the WhatsApp Business app is a special service for entrepreneurs, through which small and medium-sized businesses have been able to grow and specify their sales numbers, since it is a practical and easy channel for both parties.

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